Register Now for the October Monthly Meeting: The Rise of the Influencer - Leveraging Third-Party Social Influencers

Thursday, October 13
11:30 am - Registration
Noon - 1:00 pm - Meeting and Lunch
Maggiano's Buckhead

Danica Kombol (Moderator), President, Everywhere Agency
Dawn Brun, Director of Communications, Cardlytics
Dwayna Haley, Vice President, Porter Novelli
Tracey Del Moral, Director of Marketing, Carter's | OskKosh B'gosh

The definition of a social influencer is expanding rapidly with the evolution of digital and social media channels. Brands of all sizes are looking for ways to engage these influencers to help tell their own stories as more consumers rely on the opinions of their favorite bloggers, you-tubers, instagrammers and snapchatters for their purchasing decisions.

Key takeaways from this session include:

  • Identifying the right influencer for your brand and budget.
  • Creative ways of utilizing influencers while maintaining ethics and transparency.
  • Establishing the right metrics to evaluate the effectiveness of your influencer campaign.
  • Figuring out where influencers fit into your company’s communications strategy – marketing? PR? Blogging? Social media? Or all of the above?

Register Now for the October Pre-Luncheon Seminar: Social Media Law for PR Pros - 7 Tips for Reducing Social Media Legal Risks

Thursday, October 13
9:15 am Registration; 9:30 - 11:00 am Seminar
Maggiano's Buckhead
Deborah Gonzales, Esq., Attorney and Author of "Managing Online Risk: Apps, Mobile & Social Media Security, IP, Digital, Entertainment & Tech Law

Social media continues to dominate traditional media in creating brand awareness and consumer engagement. As brands and individuals alike increasingly leverage a variety of social channels to drive their communications strategy, they must be aware of the legal risks involved.

Join Deborah Gonzales, Esq., Attorney and Author of "Managing Online Risk: Apps, Mobile & Social Media Security, IP, Digital, Entertainment & Tech Law” as she shares 7 tips for reducing social media legal risks. Deborah will help attendees navigate legal issues in the digital and social media world by discussing:

  • Potential risks of social media
  • Social media risk avoidance
  • Social media policies
  • Employee use of social media
  • HR practices of social media

Register Now for the 2016 Awards Celebration

Celebrate the best of and the best in public relations in Georgia at the 2016 PRSA Georgia Awards Celebration.

Join us as we:

  • Present Phoenix Awards for the programs and projects that showcase the best in public relations strategy and impact. Click here for the list of finalists.
  • Induct Hilary Hanson McKean, APR, Partner, Global Leadership Council, Managing Director, Global Practices, Atlanta, Dallas & Toronto into the Order of the Phoenix / PRSA Georgia Hall of Fame
  • Recognize this year’s Chapter Award winners:
    • Luminary Star AwardLisa Tilt, President, Full Tilt Consulting
    • Shining Star AwardAnnette Filliat, APR, Communications Manager, Institute Diversity, Georgia Institute of Technology
    • Rising Star AwardSarah Funderburk, APR, Director of Public Relations and Partner, SPR Atlanta
    • Distinguished Public Relations Award - Bill Bolling, Founder, Atlanta Community Food Bank; Chairman & Senior Advisor, Food Well Alliance

Plan to join co-workers, colleagues and clients at the event of the year that brings Georgia’s PR community together!

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