Mid-Year Update from the Chapter President

Happy almost-summer, Chapter friends!

I often lean on my PRSA Georgia circle for advice, wisdom, or just general “am-I-nuts-or-is-this-normal?” kind of asks. One such confidant came to my rescue several months ago. I was drowning in decision-making exhaustion when his nugget of perspective, so simple in its offering, dropped like a mic: focus on what will do the most good; ask what will truly matter after all is said and done.

Sure, I had likely heard this advice before, but sometimes it takes the right message, delivered at the right time, by a trusted and respected source to take root. Hmm…sounds a lot like PR! The times I’ve relied on this community are countless and the value – priceless.

Most of you agree, too. Networking is high among the things that matter most to you, according to our April member survey. You also told us you want professional development in areas of strategic planning and programming and new ways to approach external comms. Also on your mind – your comfort-level in meeting in person over the next few months. And as CDC guidelines evolve for in-person gatherings due to vaccine effectiveness, we’re looking at ways to safely deliver the Chapter experiences we’ve all been missing.

We’re listening to you and making some significant changes as we head into the back half of 2021. Here are just two to get excited about:

  • Awards Celebration is coming back…IRL-edition! More details to come, but mark your calendars for Nov. 17. Start getting those Phoenix Award entries together so we can celebrate your wins together with the sounds of live clapping and clinking glasses!
  • Last summer ignited a massive call for social change against racial injustice. While we can always do more, one way our Chapter is committed to improving diversity, equity and inclusion in our profession is through our Multicultural PRism $1,000 scholarship. Read more about it below and help us spread the word to deserving college students in Georgia.

So, Georgia Chapter, let’s get out there and continue doing the “most good.” You matter to us.

Hope to see you soon!