Welcome to 2024 from PRSA GA President Daniel Groce, APR

Daniel Groce headshotEven though I’ll keep typing “2023” until at least February 15, I’d like to wish you a Happy 2024 – welcome to a new year!

Axios HQ reports that this year “won’t be the same kind of tough we’ve felt over the last few years, it will be tough in a new way.” Our audiences are expecting us as communicators to do more with less, and match what we say with what we do. In short: the pressure’s on, y’all…but we’ve got this. That’s how we’ll approach PRSA Georgia this year, too.

To help us stay grounded in who we are and focused on what we’re trying to do, we built an all-new 2-year Strategic Plan. If I lost you at “strategic plan,” here’s the bottom line:

  • We want to be viewed as a welcoming, inclusive and diverse organization for Georgia-based communications professionals.
  • We want to maintain our status as a nationally recognized chapter thanks to everything our members bring to our organization.

We can and should be proud, while acknowledging there’s more we can do to meet the needs of our 650 members.

If getting plugged in is a resolution for you, we’ll make it easy:

  • Come to Maggiano’s (yeah, that one!) on Jan. 11 to learn more about AI in communications. Put on that new blazer you unwrapped last month, dig up those business cards and join me for some tiramisu. You look great.
  • Turn on your OOO replies and bring your team to our Feb. 16 Annual Conference, where we’re excited to learn from crisis expert Molly McPherson, APR. You may have seen her on TikTok or Instagram critiquing the latest crisis response. Early bird registration is $165 and ends Monday, Jan. 8. Sponsorships remain available.
  • Raise your hand for a committee to build your network, hone your craft, or flex a different muscle. From event planning to website management to membership recruitment – there’s a place for you and we could use your help.

Make plans to join us soon – whatever that looks like to you. We’ve got this!

Daniel Groce, APR
PRSA Georgia President
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